Google Ads Management Services
Campaigns built around revenue, not clicks — managed weekly by practitioners, reported honestly.
Most Google Ads accounts we audit are wasting money. Not a little — typically 20 to 40 percent of monthly spend goes to irrelevant clicks, broad-match drift, and campaigns nobody has looked at in months. The business owner sees the credit card bill. Nobody can explain what it bought.
We are Minhaj Solution, a 25-person in-house digital team based in Lahore, Pakistan, managing paid search for small businesses in the United States, the UK, and Kuwait — plus white-label PPC fulfillment for 15+ agencies. Our Google Ads management service exists for one reason: to make every dollar of ad spend accountable to revenue. Not impressions. Not clicks. Revenue.
This page explains exactly what we do, what it costs, how long it takes to work, and when Google Ads is the wrong choice for your business. If you want the broader picture of paid and organic search working together, read our search engine marketing services page. If you want paid search done right, keep reading.
Where your ad spend is probably leaking
Before we talk about what we do, here is what we usually find when we open a new client’s account. See if any of this sounds familiar:
Broad match running wild. Google defaults new campaigns toward broad match keywords, and its “optimized targeting” expands them further. The result: a plumber bidding on “emergency plumber” pays for clicks on “plumbing courses” and “plumber costume.” We have seen single accounts waste thousands a month on search terms that could never convert.
No negative keyword lists. The single highest-ROI activity in PPC management is also the most neglected: telling Google what NOT to bid on. Most inherited accounts have never had a proper negative keyword build, so they keep paying for “free,” “jobs,” “DIY,” and competitor research clicks.
One campaign, one ad group, thirty keywords. No theme, no message match, no way to write ad copy that speaks to the searcher. Quality Scores suffer, cost-per-click rises, and the account slowly bleeds.
Conversion tracking that lies. Either it is not set up at all (so “optimization” is guesswork), or it counts page views as conversions (so the data says everything works). We fix tracking before we touch a single bid — because optimizing against bad data is worse than not optimizing.
Set-and-forget management. The previous agency “optimized” the account quarterly. Google Ads is a weekly discipline: search-term reviews, bid adjustments, budget shifts, ad tests. Accounts left alone decay. That is not an opinion; it is what the auction does to neglected accounts.
If your account looks like this, the good news is that the waste is recoverable. Most of our engagements find their first wins simply by stopping the bleeding.
What our Google Ads management includes
Account audit and rebuild
Every engagement starts with a full audit of your existing account — or a clean build if you are starting fresh. We document every leak: wasted search terms, structural problems, tracking gaps, budget misallocation. Then we rebuild the account around themes that match how your customers actually search, with campaigns separated by intent (brand, competitor, high-intent commercial, research) so budget flows to what converts.
Keyword strategy against buyer intent
We build keyword sets around the searches people make when they are ready to buy — not the broad informational terms that eat budget. Match types are chosen deliberately: exact and phrase for control, broad only where we have conversion data to feed Google’s bidding algorithms and the negative lists to contain it.
Ad copy that gets tested, not guessed
Multiple ad variants per ad group, rotated and tested continuously. Headlines matched to the searcher’s intent, not to what sounds clever in a meeting. Small wording changes routinely move conversion rates by double digits, and we never stop testing.
Landing page direction
Your ads are only half the equation. We review every landing page your ads point to and give you a specific fix list: headline match with the ad, page speed, form friction, trust signals, mobile layout. A one-percent improvement in conversion rate is worth more than a ten-percent improvement in click-through rate, and most small business landing pages are leaving conversions on the table.
Budget management and bid discipline
Weekly search-term reviews. Negative keyword maintenance. Bid adjustments by device, location, audience, and time of day. Budget shifted toward campaigns and keywords with proven cost-per-lead, away from everything else. This is the unglamorous weekly work that separates managed accounts from burning ones.
Tracking you can believe
We set up conversion tracking properly: real conversions (calls, form fills, purchases), deduplicated, with values attached where possible. Then we connect it to your reporting so you can see the full path from click to customer. If your tracking is broken, we say so on day one and fix it before spending another dollar.
Reporting without fog
Monthly reports in plain language: what we spent, what it produced, cost per lead, and what changed because of it. You also get direct access to the ad account — watch anything, any time. We have nothing to hide because the numbers are the product.
How the first 90 days work
Days 1–14: Audit and foundation. Full account audit, tracking rebuild, baseline numbers recorded. If you are starting fresh, the account is built clean from day one. No spend goes live until tracking is verified — unmeasured spend is just donations to Google.
Days 15–45: Launch and learn. Campaigns go live with test budgets. This phase is about data, not scale: which keywords convert, which messages resonate, what a lead actually costs in your market. Expect honest reporting about what is working and what is not.
Days 46–90: Optimize and scale. Losers get cut, winners get budget. Negative lists mature, ad tests produce winners, bids tighten around proven performers. By day 90 you should have a predictable cost per lead and a clear picture of what scale looks like.
Beyond 90 days: Compounding efficiency. The account gets cheaper to run as waste is eliminated and data accumulates. This is also when we start expanding: new keyword themes, competitor conquesting, remarketing layers — funded by the efficiency gains, not by bigger budgets.
What it costs (stated plainly)
Two separate numbers:
1. Ad spend — paid directly to Google by you. We never mark it up and never take a percentage of spend (percentage-of-spend pricing rewards agencies for spending more of your money — think about that incentive for a moment). For a local small business, a few hundred dollars a month is usually the minimum that produces learnable data. Competitive national markets need more. We will tell you the minimum viable budget for your market before you spend a dollar — and we will tell you if the math does not work.
2. Our management fee — quoted per project. A single-location service business and a national e-commerce store do not need the same management intensity, so they do not pay the same fee. What the fee always covers: the weekly management described above, the monthly reporting, and direct access to the people running your account — practitioners, not account managers relaying messages.
What we do not sell: $99/month “PPC management.” At that price nobody is managing anything; software is generating a report. Real management is weekly human work, and it costs what weekly human work costs. For reference, US agencies typically charge $500–$1,500/month for small accounts, or 10–20% of ad spend — our per-project quotes land in the affordable part of that range because our team is in-house, not because we skip the work.
When Google Ads is the wrong choice
We would rather lose the sale than take your money for the wrong channel:
- You cannot fund a testing phase. The first month is for learning. If every dollar must produce a sale on day one, paid search will disappoint you — and we will tell you that before you sign anything.
- Your offer or website cannot convert. If the landing page is broken, the phone goes unanswered, or the pricing is a mystery, ads multiply the problem instead of solving it. Fix conversion first.
- Your market’s clicks cost more than your margins allow. Some keywords simply cost too much relative to what a customer is worth. We will run that math with you honestly — sometimes the answer is SEO first, ads later.
- You want guaranteed results. We guarantee the work and the transparency. We do not guarantee specific costs per lead, because anyone who does is either lying or cherry-picking.
Google Ads vs. SEO: which do you need?
Short answer: they do different jobs, and most small businesses eventually need both — which is why we also offer them as one search engine marketing program.
Google Ads buys you speed and precision: you can be in front of buyers this week, targeting exact searches, with every dollar tracked. What it cannot do is build you an asset — the day you stop paying, the traffic stops.
SEO builds the asset: organic rankings that compound month after month and keep producing without per-click cost. What it cannot do is produce leads next week.
Our honest recommendation for most small businesses: start with Google Ads for immediate lead flow and market intelligence, build SEO in parallel for the long term, and let the PPC data guide the SEO strategy. That is not a sales pitch for two services — it is what the data says works.
Why work with us
- 25+ in-house specialists. Your account is run by full-time practitioners who sit together and do this all day — not freelancers juggling forty accounts.
- We manage both sides of search. Because we run SEO too (see our SEO services), our PPC people think about the whole search results page, not just the ad slots. Keyword insights flow both ways.
- Agencies trust us behind their brand. 15+ agencies use us as their silent PPC and SEO fulfillment team. Professionals stake client relationships on our work.
- No percentage-of-spend pricing. Our incentive is your efficiency, not your budget. Read that again — then ask other agencies how they charge.
- You own everything. The ad account, the data, the history — all in your properties. Leave any time; nothing is held hostage.
Frequently asked questions
Is Google Ads worth it for a small business?
It can be — if the math works. Take your average customer value, your close rate, and the cost per click in your market. If a lead costs less than it is worth, the channel works. We run this calculation with every prospect before recommending anything, and we will tell you when the answer is no.
How much should I spend on Google Ads per month?
Enough to learn. For most local small businesses, a few hundred dollars a month in ad spend produces meaningful data within 30–45 days. Below that, results take too long to reach significance and you are paying to wait. National or competitive markets need more. The management fee is separate and quoted per project.
How long until Google Ads produces results?
Leads can arrive within days of launch. But the first month is a testing phase — expect signal, not scale. A predictable, optimized cost per lead typically emerges around day 60–90. Anyone promising profitable scale in week one is selling fantasy.
Do you guarantee a specific cost per lead?
No. We guarantee the work: the audits, the weekly management, the testing discipline, and honest reporting. Cost per lead depends on your market, your offer, and your website — factors we influence but do not control. Guarantees in PPC are a red flag, not a selling point.
Should I hire an agency, a freelancer, or manage Google Ads myself?
It depends on your budget and your time. Managing it yourself works if you have 5–10 hours a week to learn and maintain the account — most owners do not, and the learning curve is expensive (mistakes cost ad spend). A freelancer can work for simple accounts but becomes a bottleneck when you need landing page help, tracking fixes, and strategy at once. An agency — us or anyone honest — makes sense when the account is complex enough that weekly professional management pays for itself in recovered waste. Our test: if we cannot find more in wasted spend than our fee costs, we will tell you to keep it in-house.
What does a Google Ads manager actually do each week?
Read the search terms report and add negatives. Verify conversion tracking still counts real leads. Move budget from capped-but-converting campaigns to constrained ones. Adjust bids from last week’s conversion data. Test one ad variant at a time. Report what changed and why. If an agency cannot show you this happening in the account’s change history, they are not managing it — ask to see it.
Who owns the ad account?
You do. We build and manage inside accounts and analytics properties that you own. If we part ways, everything — campaigns, data, history — stays with you.
Should I do Google Ads or SEO first?
If you need leads now: Google Ads. If you can wait and want compounding returns: SEO. If you want both working from one plan: our search engine marketing service coordinates the two. Most of our long-term clients end up with both, because PPC data makes SEO smarter and SEO growth makes PPC cheaper.
Talk to us
Tell us about your business through our contact page: what you sell, who you sell to, what a customer is worth to you, and what you have tried so far. We will reply within one business day with an honest assessment — including the math on whether Google Ads makes sense for you, and what budget it would take.